Top 10 best mobile brands in the world in 2024
Trending News
The global smartphone market boasts a plethora of brands, but in this article, we tell you the top 10 worth your consideration. Our rankings are grounded in the latest quarterly (October to December 2023) shipment data from Omida’s global smartphone report. Furthermore, we’ve curated a selection of the most popular smartphones from each brand, drawing insights from 91mobiles.
Apple
Apple is a juggernaut in the premium smartphone market thanks to iPhones and a solid walled ecosystem. Despite witnessing a downfall in Q3 2023, the American giant has recovered well to secure the first spot. The iPhone 15 series brought noticeable upgrades like USB-C, Dynamic Island across all models, handier design, Titanium build, AAA games support and Action Button on the pro models. The brand recorded total shipments of 78.7 million units in Q4 2023 which is the highest for Apple since Q4 2021.
Best selling Apple smartphones
Samsung
Android is the most used mobile operating system in the world and Samsung being the major OEM, is bound to be the biggest player. It recorded shipments of 53.2 million units in Q4, 2023, per Omida’s data. However, this number has fallen from Q3 2023 in which Samsung recorded 58.3 million unit shipments. Even after a year-on-year performance dip, it is still way ahead of Xiaomi, OPPO and others. Most of its phones (even the middle-order and lower-tiered ones) have a comparable design and decent software plus hardware offerings.
.
Best selling Samsung smartphones
Xiaomi
Xiaomi is in the 3rd spot primarily thanks to value-for-money phones in the lower-end and lower-midrange segments. That said its premium phones are also competent spec monsters. For instance, the Xiaomi 14 Pro has a Leica-branded 50MP triple rear camera setup, 120W fast charging, Snapdragon 8 Gen 3 SoC, 120Hz LTPO display, and HyperOS software. In Q4 2023, the OEM contributed 41.2 million shipments, which is a slight dip compared to the previous quarter.
Best selling Xiaomi smartphones
Transsion
Transsion is a Chinese brand that releases phones under the brand names Tecno, Infinix and Itel. These offer good competing phones at budget prices. Out of the lot, Tenco appears to have the more premium offerings in the form of Phantom X2 Pro. Compared to Q3 of 2023, the brand has managed an 11.1 percent quarter-on-quarter surge in shipments which is 30.1 million units. During the last three months of 2023, the company overtook OPPO to grab fourth place in global smartphone shipments.
Best-selling Tecno smartphones
OPPO (includes OnePlus)
OPPO and OnePlus together have garnered 24.4 million shipments in Q4 2023, which is a 2.8 percent year-on-year increase. OPPO is a substantial player in the offline market in countries like India. It has some solid flagships like the Find X5 series with Hasselblad cameras, customer imaging NPU, 80W charging, and a 1 billion colour display. There is also OPPO Find N3 and Find N3 Flip with seemingly crease-free hinge, slim build, high-end cameras, Snapdragon 8 Gen 2, custom software features and more.
Best-selling OPPO smartphones
Best selling OnePlus smartphones
Vivo
Vivo has some great offerings in the higher-end segment. The X90 series, for instance, has upstate specs, exceptional camera quality, and a commanding appearance. It also brings goods to the more affordable segments. The phones in general are known for their camera trickery and decent overall repertoire. It has raked in 24 million shipments in Q4 of 2023.
